Simple content isn’t easy
I should know. I’ve spent a quarter of a century trying to write it.
But to create with clarity, you have to get your brain on side. And that’s the hard part, because… well, the brain has a mind of its own. It’s busy doing its job of keeping you safe from real and imagined dangers.
This survival instinct is great when you’re running from a pack of lions.
It’s not as great when your biggest threat is a blank page.
If you’ve ever wondered why your content comes out sounding wrong, it could be because your brain has hijacked the narrative and smuggled your doubts and fears into your words. Yes, it’s a sneaky little so-and-so.
I wrote this guide to shine a light on which mindset traps keep tripping you up, so you can finally tell your brain who’s the boss.
Enjoy!
Need a little extra help?
We all need friends, and here’s your excuse to add me to your friendship list!
Co-writing, or talking through a content problem with a trusted peer, is standard practice when you work in a big team of designers.
But when you work for yourself, it’s not that easy.
Here’s the thing I've seen over and over again – most content creators don’t have a skill problem. There's usually something else going on, and an outside perspective can make all the difference.
So if you’re struggling to get going, see the bigger picture or create content that reaches the right audience, let’s talk.
Join me for a free 30-minute call, where we’ll start to discover together what’s blocking you and how you can move forward.
Bring a draft, bring a half-formed idea... just bring yourself.
You’ll leave with ideas to explore, or more confidence that you’re heading in the right direction.
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