What’s the biggest lesson I’ve ever learned about writing?
Content is a mirror.
I didn’t believe it at first, but I’ve found it to be true. And not just in my own writing, but for everyone I’ve mentored.
Content is a mirror that reflects our deepest beliefs about ourselves and our audience.
The content mirror knows all your secrets. And it’s a terrible secret keeper.
Those unspoken opinions? Those darkest fears? They leak into your words, muddying your message.
And your readers can feel it.
This revelation about content led me on an archaeological dig into my own psyche.
I’ve learned that you don’t need to be perfect to write good content. But you do need to be honest, because dishonest content doesn’t help anyone. Not you, and definitely not the sweet souls you’re desperate to reach.
Do you want the truth?
The best way to attract the right clients is to LOVE THEM.
Love is the answer to every question you have about reaching people through your content creation.
The best part is that you already know how to do it, because you’re a divine spark with unlimited potential to love.
Love is also the principle behind human-centred design, which is what I teach.
Human-centred design puts real people and their experience at the heart of everything. Major players like Apple, Google, NASA and IBM build things using human-centred design principles.
Will it work for you? Yes. If you deal with humans, it’s a hugely effective business strategy.
If you’re a heart-centred creator who wants to honour your clients and make money, it’s a no-brainer.
I’m here to make you good at it, whether you ever buy anything from me or not.
Together, we can transform this world into a kinder place for everyone, one human at a time.