‘Content is a mirror’ is the biggest lesson I’ve ever learned about writing.
I didn’t believe it at first, but I’ve found it to be true. And not just in my own writing, but for everyone I’ve mentored.
Content is indeed a mirror that reflects our deepest beliefs about ourselves and our audience.
The content mirror knows all your secrets. And it’s a terrible secret keeper.
Those unspoken opinions? Those deep dark fears? They leak out into your words, muddying the message you want to get out.
And your readers can feel it.
This revelation about content has led me on an archaeological dig into my own psyche.
I’ve learned that you don’t need to be perfect to write good content. But you do need to be honest. Dishonest content doesn’t help anyone.
Do you want the beautiful truth? The best way to attract the right clients is to LOVE THEM.
Love is actually the answer to every question you have about helping people through content creation.
The best part is that you already know how to do it, because you’re a divine spark with unlimited love potential!
Love is also the principle behind human-centred design, which is what I teach.
Human-centred design puts real people and their experience at the heart of everything. Major players like Apple, Google, NASA, IBM and IKEA build things using human-centred design principles.
So will it work for you? Yes. If you deal with humans, it’s a hugely effective business strategy. And if you’re a heart-centred creator who wants to honour your clients and make money, it’s a no-brainer.
I’m here to make you good at it, whether you ever buy anything from me or not.
Together, we can transform this world into a kinder place for everyone, one human at a time.
I think that’s a cause worth championing, don’t you?